TEDTalks : Melinda French Gates: What nonprofits can learn from Coca-Cola - Melinda French Gates (2010)

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At TEDxChange, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants -- and can get -- a Coke. Why shouldn't this work for condoms, sanitation, vaccinations too?